Abstract

Natura is known as the largest Brazilian cosmetics industry. Their mission is to create innovative natural-origin products that promote the harmonious and unique relationship of the individual with oneself, with others and with nature. Our research hypothesis states that Natura uses sustainability as a key strategy vision for the development of their innovative products and contribution to the environment. The data was primarily collected though the company’s integrated (sustainability and financial) reports and secondary data was collected through the chapters 11, 12, 13 &16 out of our course’s book and articles learned in the class. We analyzed this data using the Global Report Initiative (GRI) through the company integrated reporting guidelines. The results were obtained through improvement in their TBL, sustainability for innovation and shared value. We conducted further research on how Natura’s eco-efficient and socio-environmental approach through its people and planet make them a successful innovative company. Finally, after analyzing all data, it was concluded that Natura’s priority of being a sustainable company motives the Brazilian group to work forward innovative models and procedures to improve their products and logistics performance in the market while contributing to the people and environment, which keeps the company loyal to their mission and vision statements.