Conclusion

In conclusion, sustainability has driven innovation and has brought sustainable business models through the development of new business processes for the commercialization of more eco-efficient products and services. Nowadays, it is most common for companies to have a wider thinking about the possible solutions for some of the most relevant issues concerned with climate change and social inequality, part of those solutions can definitely be covered by industries and their conscious production activities. The Brazilian company researched, Natura stands by sustainable business operations through their value chain activities with their shareholders and the environment, which at the same time creates shared value and makes sustainable business possible. Through the development of our research, we have realized that this Brazilian company has been doing a great job when creating and reporting their sustainable business operations through means of the implementation of their sustainable business strategy (eco-efficient) and the development of their sustainability vision. An important aspect for this company to be sustainable, is the creation of a circular economy which allows the company to reduce GHG emission in each stage of their business process, from the collection of their raw materials from the Amazon region, to the distribution of their products. By similar means, Natura has been highlighted for its positive assessments in their TBL and increasing innovation inside and outside the company boundaries. One of the most relevant achievements of the organization has been the creation of Instituto Natura which has contributed to the incrementation of public education in Brazil and Latin America. By means of innovation, the company has implemented the usage of many disruptive technologies such as IoT, 3D printer, 3D skin printer, AR, robotics and electric cars for creating social and environmental positive impact and more safety and healthy products and services.

In our way of analyzing Natura approaches to be a potential sustainable company that not only cares about generating profit but also in conversaving the safety of people and planet, we have learned the importance of implementing sustainable practices in a business because in the long-run there will be more beneficial for future generations. Things such as using sustainable material that can be easily recycled and reused, or implementing a Carbon neutral Programme to be able to reduce gas emissions and preserve the environment make us understand the responsibility that such companies as Natura has and constantly performs. Following the examples of the big sustainable companyNatura, we also have the obligation to act and live in a way that protects and conserve our environment, factors such as buying less plastic and using a reusable bag when going to the supermarket or using non-toxic chemicals in our home or workplace, as well as reducing our water waste and planting a tree influences a lot in the movement of protecting our planet and fighting climate change. Protecting and conserving our planet starts with us.